Google Penguin 4.0 and Search Engine Rankings
The most recent algorithm of Google which is the Penguin 4.0 has recently been released. Google has placed Penguin in its core ranking algorithm. Any changes done on your website will be reflected or refreshed in real time so you will see the affected pages after it has been reindexed.
The current Penguin has also become granular which means that it devalues spam by adjusting ranking based on spam signals instead of the rankings depending on the whole website. what this means is that Penguin can influence specific pages, sections or wide areas of a website.
How will this affect SEO specialists and website owners?
Aside from noticing your traffic lessening, you can find other indications that your website has been penalized. Below are the observations as to what other indicators are there that your website is being penalized.
One other indication of a penalty imposed on your website is the keywords rankings which must be checked also.
Another indicator that you website is penalized is a decrease in sales, conversions and click-through rates.
Some other sign that can indicate a penalty is if you get a warning in Google Search console, a drop in rankings, and a sudden decrease in conversions.
Whatever the impact of the algorithm in your website, it is not the responsibility of Google to notify you regarding this. But, you can use the Google Search Console to get detailed reports about your webpage’s visibility in Google.
You should check if your website has been penalized if the internal pages start to rank higher that your optimized pages. It is bad when wrong pages rank in search results. Because to convince people to visit your site, you have to deliver the best search results possible to your targeted users. Don’t expect customer to stay in your pages if they are not optimized.
You can check if you websites does not appear in the top position of Google SERP for your own brand terms, then your site must have been penalized.
If the above things have happened to your site then check if your domain is under penalty so you can develop a recovery plan.
With this Google update what it aims to do is to improve the search experience of its users. With these updates, SEO specialists and website owners are encouraged to change the way they work and eliminate the use of black hat SEO techniques.
Penguin 4.0 has many benefits to SEO and here they are.
Ranking and traffic issues can be restored by SEO specialists faster.
Penguin 4.0 allows data to be refreshed in real time. With this algorithm update, any action such as removing links will no longer need to wait for the next algorithm refresh to assess this action.
It’s a win-win n game for with the Penguins. There will be a reward for the white hat SEO techniques used by SEO specialists and website owners with this new update. Users will be able to appreciate SERP more.
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