New Guidelines for SERP Rankings
When we refer to Google Penguin, we mean updates that have the purpose of decreasing search engine ranking of websites that violate Google’s webmaster guidelines. Sometimes websites use manipulative techniques in order to achieve high rankings in search engine results, and these guidelines will seek to penalize such websites. In here websites that have good and great content will receive recognition over those websites that have no value to give to their visitors. What they penalize are those websites that have doorway or web pages that are created so that visitors who come will be sent to a different page by repeating unrelated phrases to manipulate the relevance of prominence of resources.
The release of Penguin 4 happened at the same time for all countries and languages around the world. This means that, independent of location, all websites will consistently experience the same impact. This has not changed, but unlike before Penguin 4 is real-time now. This implies that any page’s ranking may change each time google updates the information about this page and about pages linking to it. So, both the positive and negative impacts of your actions will become noticeable faster. Supposing that you website is penalized but your webmaster does a good job in improving and removes harmful links, then this real-time algorithm will help you recover your website from Google penalty faster.
This new Google update is already part of its core algorithm unlike the previous ones which are a separate filter.
In other words, this algorithms focused not on the toxic links on specific pages rather than on whole websites.
SEO specialists will be affected by this new guidelines because it will be difficult for them to track micro-penalties so they have to audit all important subdomains and specific web pages on a regular basis.
Another downside is because you will never be informed if your website is penalized. If you notice a sharp drop in your organic traffic or decline positions in some or all of your keywords, including branded ones, then this is an indirect indication or sign that you website is penalized.
But since you can see the results of your action quickly, it will also be quicker to recover from this status.
What this means is that one has to constantly monitor your position in SERPs. Setting up regular email alerts to stay informed of any position changes is a good way of keeping you informed.
It is essential that all your backlinks are clean and healthy and you should regularly audit your backlinks for your entire website because the new Penguin takes a granular approach already. All important subdomains and subdivsion of your website should not be audited for back links. If your website has different language version, then it is essential that each of these versions are audited.
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